WHAT THE FUCK IS REGGAETON?


2026,  Video

Reggaeton music has shifted from overtly objectifying women to promoting the image of a strong, independent woman who does not need protection. While this may appear as social progress at first glance, these representations often function as masculine projections rather than reflections of lived female experience. Argentine reggaeton artist Cazzu articulates this dynamic clearly: the women described in reggaeton lyrics are not muses but imagined versions of how male artists would see themselves as women.

This audio-visual project invites viewers to consider how reggaeton functions both as a space for female empowerment and as a mirror of the tensions that arise from navigating desire in a socially regulated environment.